Customers can earn pounds through the supermarket's loyalty programme by purchasing star products, superstar products, and completing missions. These rewards can be converted into vouchers for use on future purchases.

Customers can choose from a range of delivery options, including partnering with various delivery services like Deliveroo, Just Eat, and Uber Eats. They can also opt for click and collect services at the store or return items from over 100 retailers.

The supermarket has a Local Community Champion who can be contacted for support by charities or not-for-profit organizations. They also offer a service to report and retrieve lost trolleys found in the community.

Customers can use the SMARTDrop service for instant cash into their bank account or Paypal when trading in their mobile phones. They can also use the Rug Doctor carpet cleaner, a professional-grade product available for household and business use.