Customers can expect a warm welcome from the expert and impartial team who will help them figure out exactly what they need for birth and beyond. They can also benefit from unbiased expert advice, product demonstrations, and a wide range of trusted car seats and nursery collections.

Customers can check the status of their order in their account and will receive an email or text when their order is ready to collect. They need to bring their photo ID and confirmation email to the store to collect their item. If someone else is picking up the item(s) on their behalf, they need to provide the confirmation email and a copy of the customer's photo ID.

The baby store in Nottingham offers a 28-day returns policy where customers can return any unused item for a refund or exchange as long as they're in a re-saleable condition, in their original packaging with tags still attached. Certain items are excluded from this policy, such as personalised items, toiletries, underwear, swimwear, opened mattresses, refurbished items, and clearance items marked with a red dot.

Customers can spend their gift cards at any of the stores or online by entering the details on the payment page. Additionally, if customers place an order in store, they have the option to pay a 10% deposit on the day, with the remaining balance due at least one month before delivery.