This supermarket brings modern East Asian and South-east Asian culture and living to London, creating an “Everyday Lifestyle One-stop Shop” for Londoners. It offers a diverse selection of Asian products, including fresh cakes, bakes, chilled and frozen goods, as well as a variety of Asian vegetables, raw meats, instant ramen, snacks, and drinks.

Customers appreciate the impeccable cleanliness and tidiness of the store, making the shopping experience more pleasant. They also enjoy the helpful staff, great selection of Asian food, and the wide variety of ramen, frozen dumplings, and other treats available. The store is conveniently located close to Russell Square underground station.

Customers can find unique products such as halal ramen, Korean ramen, tteokbokki, Japanese mochi, gluten-free products, and a variety of oriental groceries that are hard to find outside of places like Chinatown. The store also offers a diverse range of amazing Asian products, including candy, spices, and a wide selection of noodles.

Customers have expressed their love for the market, with many stating that they would eat 99% of what it sells. They appreciate the efficient and helpful staff, the good service, and the well-kept shop. Customers also enjoy the wide aisles for browsing items, the interesting and unusual imported products, and the convenience of having many branches around London.