This business invents its own products and fragrances, makes them fresh by hand with little or no preservatives or packaging, and uses only vegetarian ingredients.

This business believes in buying ingredients only from companies that do not commission tests on animals and tests their products on humans.

This business believes in happy people making happy soap, putting their faces on products, making their moms proud, and promoting freedom of movement across the world.

This business believes that their products are good value, aims to make a profit, and believes that the customer is always right.