Customers can find a variety of content on RollBack World's website, including video how-to guides, edit premieres from their riders, news, reviews, and interviews with industry experts. They also host local events, national skate team tours, and giveaways.

The ethos behind RollBack World's business is to provide a place for the roller action sports community to get premium products and support. They aim to offer a genuine and knowledgeable experience for their customers, while also serving as an outlet for the sports they promote.

RollBack World stays current in the skate scene by stocking both established brands and niche upcoming outfits. They also have their own brand, 'iD2', which embodies key aspects of skate culture with new ideas and modern thinking. They provide news, reviews, and interviews to keep customers informed.

RollBack World organizes local events, national skate team tours, and giveaways to engage with their customers and the roller action sports community. They also host tournaments throughout the year to bring together skaters, bikers, and scooter riders for friendly competition and fun.