The body piercing shop operates on a walk-in appointment system. Customers can ring ahead to check availability or how busy the piercing studios are. After completing a piercer form, customers may be asked to come back at a later time. The text-back system will notify customers when to return to the store.

Parental consent is required for individuals under a certain age, and can only be given by a parent or guardian who accompanies the person looking to be pierced. Valid photographic ID, such as a passport or driving license, is also required for all customers.

The body piercing shop offers a Medi-Daith piercing for Migraine Headaches as part of a research programme with the London Migraine Clinic. They are also approved, registered, and licensed by their relevant Local Council Authority, and comply with strict Health & Hygiene Policies.

The body piercing shop has performed well over 1 million piercings and continues to perform a high volume of piercings every year. Customers have praised the shop for being helpful with advice and information, and for making them feel like nothing was too much trouble. The shop is known for catering to alternative aesthetics and offering a range of alternative items in addition to piercing services.