The coffee shop only seems to employ pretty people, which can create a visually appealing and attractive environment for customers. This attention to aesthetics can enhance the overall experience for patrons visiting the establishment.

Customers can enjoy fortifying coffee, fresh-baked pastries, and a simple all-day menu. The focus on quality ingredients and a straightforward menu can appeal to a wide range of tastes and preferences.

The coffee shop works with the best suppliers local to each of its sites, often small innovative independent businesses. This commitment to supporting local suppliers can help boost the local economy and showcase unique products to customers.

The coffee shop aims to provide customers with a purposeful alternative to mass-produced and unhealthy fizzy drinks. By offering a selection of high-quality, healthier options, the coffee shop is working towards promoting a more sustainable and nutritious approach to food and beverage choices.